The connection
to sustainability
Businesses must generate profits to be sustainable in themselves, which goes hand in hand with the definition of sustainability: ‘the ability to exist constantly’ and ‘perpetual existence’
We define a Sustainable business as being profitable while contributing to the future within all the areas of 5P – People, Planet, Peace, Prosperity, and Partnership.
We don’t see profit as the purpose of any business, we see it as the result of how well the business is delivering on its purpose through its strengths, resources, and competitive advantages.
Identifying and understanding shifts needed to be made due to changes in climate, resource availability, geopolitics, and regulations and following market demand as transparency and accountability, will be critical.
Anticipating how a business or industry will be impacted and proactively evolving or transforming will be the path to a sustainable, profitable business.