In this excerpt from the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, reframes digital transformation as a shift towards abundance. Rather than focusing solely on efficiency or cost-cutting, he highlights how purpose-led innovation can unlock entirely new forms of value. “If you’re not actively adapting to the AI-driven landscape, you’re…
In this short excerpt from the Built in Barcelona podcast, Liminal Discovery’s founder and CEO Michael Eriksson reflects on the transformative role of AI in business. He shares why adapting to an AI-driven world is no longer optional—and how purpose, sustainability, and continuous learning must guide the way forward. “If you’re not actively adapting to…
In a recent episode of the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, shares his perspective on how companies can rethink transformation through a purpose-led lens. Drawing on over two decades of experience in digital innovation, Eriksson offers a grounded yet forward-thinking take on what it means to adapt in…
At Liminal Discovery, we are constantly working to connect with people that make things more interesting, more curious, more clear or more weird or both. One such person is Andreas Ekström, member of our advisory board. We decided to ask him a few questions for you all to get to know him a little better.…
Navigating the emerging split between those who direct AI and those directed by it. Executive summary As artificial intelligence transforms workplaces globally, a significant divide is emerging between two classes of workers: those who direct AI systems and those who are directed by them. This “agency gap” raises profound questions about the future of work,…
AI in the workplace: Take part in our AI 2025 survey Two years ago, we partnered with the Centre for Organisational Creativity to explore how businesses and employees were adapting to AI-driven productivity tools. The results were revealing—knowledge gaps, inconsistent policies, and a mix of excitement and concern about AI’s role in the workplace. The…
AI-driven ethical loyalty: moving beyond transactions Loyalty in businesses today has been mostly reduced to a transactional relationship. Points, discounts, and perks dominate loyalty programs, often neglecting the deeper meaning of loyalty as a moral commitment to shared values and purpose. If we instead philosophically explore the word, loyalty is not merely about repeated engagement,…
This January, the Liminal Discovery team gathered in the charming coastal town of Tavira, Portugal, to kick off an exciting new year. Over three packed days, we reflected on our achievements in 2024, tackled strategic challenges, and aligned on ambitious plans for the year ahead. Our programme was as inspiring as it was productive. From…
We are excited to announce the launch of our newly designed website, reflecting our updated brand guidelines and commitment to digital innovation and strategy. Our updated site, www.liminaldiscovery.com, offers a better, up-to-date experience with improved navigation, carefully curated content, and significant enhancements to the visual aesthetics, better reflecting who we are and what we do.…
Ever since we started Liminal Discovery four years ago, we have been rigorous about the now. We preach presence. We worship attention to detail. If you are working with us – you have our full attention. At the same time, we need to understand what is coming, to the level of seeing around corners. Not…