Liminal Blog
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What if we get rid of convenience?
Discover how modern convenience reshapes human gestures, social interactions, and cognitive abilities. Explore the impact of automation on physical engagement, memory, and human connection. Should…
What if the measure of success shifted from growth to regeneration?
In a world obsessed with endless growth, we need to start asking different questions. This isn’t just about sustainability – it’s about fundamentally reimagining how…
What if the future refuses being predicted?
Discover how organisations can thrive in uncertainty by moving beyond traditional forecasting. Learn practical approaches to future thinking that transform unpredictability from a threat into…
What if borders became irrelevant, and people could live and work wherever they wanted?
Imagine being forced to use an operating system you hate simply because of where you live. Strange, isn’t it?The frustration of fighting against an interface…
We have a new look – our new website is out
We are excited to announce the launch of our newly designed website, reflecting our updated brand guidelines and commitment to digital innovation and strategy. Our…
Value proposition development for emerging technologies
Forward-looking positioning that bridges current capabilities with future market needsStrategic development of value propositions that position products as gateways to next-generation experiences whilst delivering immediate…
Value proposition design
Articulating compelling product benefits for target audiencesValue proposition design addresses the challenge of clearly communicating why users should choose a particular product or service. This…
Upstream QA for downstream impact
Positioning quality assurance as a proactive contributor from concept to deliveryMoves quality assurance upstream in the delivery process, enabling strategic input on tooling, methods, and…
Untested side effects: What we’re overlooking in the AI implementation race
About the untested side effects we’re overlooking in the race to AI implementation. What if you were offered a new medication, promising to transform your…
The Future of Business: Purpose, Sustainability, and Digital Transformation in 2023
The way firms approach their operations and decision-making processes has significantly changed in recent years. Leading firms now place a major emphasis on business purpose,…
The agency divide
Navigating the emerging split between those who direct AI and those directed by it.Executive summaryAs artificial intelligence transforms workplaces globally, a significant divide is emerging…
Tech trends 2025: What we learned from Web Summit
As the dust settles after Web Summit 2024, one thing is clear: AI is not just a buzzword — it’s reshaping the way we work,…
Tavira 2025 kick-off: a celebration of growth and ambition
This January, the Liminal Discovery team gathered in the charming coastal town of Tavira, Portugal, to kick off an exciting new year. Over three packed…
Strategic product ecosystem analysis
Comprehensive evaluation of product families within complex ecosystemsBrief descriptionBusiness design analysis that evaluates new product features within existing ecosystem constraints, ensuring strategic alignment and market…
Service mapping and design
Visualising and optimising end-to-end user experiencesService mapping and design tackles the complexity of multi-touchpoint user experiences that span digital and physical interactions. This approach helps…
Service concept validation through iterative testing
Refining digital services through structured user feedback cyclesBrief descriptionDigital service development requires systematic validation to ensure concepts meet user needs whilst supporting business objectives. This…
Rethinking value in the age of AI – Michael Eriksson on Built in Barcelona
In this short excerpt from the Built in Barcelona podcast, Liminal Discovery’s founder and CEO Michael Eriksson reflects on the transformative role of AI in…
Resilient timelines
Managing timeline volatility in distributed software deliveryGlobal software rollouts face constant timeline shifts and unpredictable delays. This strategic approach helps teams navigate delivery uncertainty whilst…
Redefining testing: How AI is transforming Quality Assurance
By Manel Aidi, Test lead at Liminal Discovery As a quality assurance professional, you’ve likely wrestled with the tough reality of limited resources. Ensuring comprehensive test…
Quality assurance leadership
Enabling reliable, user-centred product delivery through embedded testing strategyQuality assurance leadership ensures consistent product quality by leading end-to-end testing initiatives, integrating early with cross-functional teams,…