Author: Liminal Discovery
Digital transformation is about creating abundance – Michael Eriksson on Built in Barcelona
In this excerpt from the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, reframes digital transformation as a shift towards abundance. Rather than focusing solely on efficiency or cost-cutting, he highlights how purpose-led innovation can unlock entirely new forms of value. “If you’re not actively adapting to the AI-driven landscape, you’re…
Rethinking value in the age of AI – Michael Eriksson on Built in Barcelona
In this short excerpt from the Built in Barcelona podcast, Liminal Discovery’s founder and CEO Michael Eriksson reflects on the transformative role of AI in business. He shares why adapting to an AI-driven world is no longer optional—and how purpose, sustainability, and continuous learning must guide the way forward. “If you’re not actively adapting to…
AI workforce transformation planning
Preparing teams for AI-enhanced work environments AI workforce transformation planning addresses the human dimension of AI adoption by developing comprehensive strategies for skills development, role evolution, and cultural change. This planning ensures employees thrive in AI-enhanced work environments rather than feeling displaced. What it is AI workforce transformation planning is a strategic process that prepares…
AI implementation roadmapping
Creating structured pathways for AI adoption success AI implementation roadmapping provides organisations with detailed, phased approaches to AI adoption that balance quick wins with long-term strategic objectives. This structured methodology ensures systematic progress whilst maintaining flexibility for organisational needs. What it is AI implementation roadmapping is a strategic planning process that creates detailed, time-bound plans…
AI readiness assessment for organisations
Building foundation for successful AI implementation An AI readiness assessment evaluates an organisation’s capacity to successfully adopt and integrate artificial intelligence technologies. This comprehensive evaluation addresses technological infrastructure, organisational culture, skills gaps, and strategic alignment before AI implementation begins. What it is AI readiness assessment is a systematic evaluation process that examines an organisation’s current…
Service mapping and design
Visualising and optimising end-to-end user experiences Service mapping and design tackles the complexity of multi-touchpoint user experiences that span digital and physical interactions. This approach helps organisations understand and improve the complete user journey rather than optimising isolated touchpoints. What it is Service mapping and design is a comprehensive method for visualising, analysing, and improving…
Value proposition design
Articulating compelling product benefits for target audiences Value proposition design addresses the challenge of clearly communicating why users should choose a particular product or service. This approach helps organisations identify and articulate the unique benefits that differentiate their offering in competitive markets. What it is Value proposition design is a structured method for identifying, developing,…
Product strategy development
Aligning business objectives with user-centred design Product strategy development solves the challenge of creating coherent product direction that balances business goals with user needs. This strategic approach ensures that design efforts contribute meaningfully to organisational success whilst delivering genuine value to users. What it is Product strategy development is a comprehensive planning process that defines…
Market research integration
Data-driven insights for informed design decisions Market research integration addresses the gap between market intelligence and design execution. This approach ensures that design decisions are grounded in real user needs and market opportunities rather than assumptions or internal preferences. What it is Market research integration is the systematic incorporation of market intelligence, user research, and…
Innovation roadmap management
Strategic planning for technology and design evolution Innovation roadmap management tackles the problem of fragmented planning processes that rely on manual updates and outdated information. This strategic approach enables organisations to maintain clear visibility over long-term innovation priorities whilst adapting to changing market conditions. What it is Innovation roadmap management is a systematic approach to…
Cross-functional team collaboration
Aligning design and development teams for innovation success Cross-functional team collaboration addresses the challenge of disconnected teams working without clear visibility into each other’s processes. This approach is essential for organisations developing complex products that require input from multiple disciplines. What it is Cross-functional team collaboration is a structured approach that brings together designers, developers,…
Cross-functional strategic integration
Holistic analysis combining technical, experiential, and business perspectives Integrated analysis approach that synthesises hardware capabilities, software requirements, user experience design, and business strategy into cohesive strategic recommendations. What it is Cross-functional strategic integration involves synthesising insights from multiple disciplines to create comprehensive product strategies. This approach ensures that technical decisions support user experience goals, business…
Business value versus implementation complexity assessment
Strategic prioritisation framework balancing impact with resource requirements Systematic evaluation methodology that maps business value potential against implementation complexity to inform strategic decision-making and resource allocation. What it is Business value versus implementation complexity assessment provides a structured framework for evaluating competing product initiatives. This methodology considers both the potential business impact and the organisational…
Value proposition development for emerging technologies
Forward-looking positioning that bridges current capabilities with future market needs Strategic development of value propositions that position products as gateways to next-generation experiences whilst delivering immediate user value. What it is Value proposition development for emerging technologies creates compelling product narratives that acknowledge current technical realities whilst positioning offerings for future technological advancement. This approach…
Hardware constraint identification and solution mapping
Technical limitation analysis with strategic alternative recommendations Systematic identification of hardware design constraints and development of viable solutions that maintain user experience quality whilst addressing technical limitations. What it is Hardware constraint identification involves deep technical analysis of product architecture to identify potential bottlenecks, connectivity issues, or user experience limitations. This process includes evaluating alternative…
Strategic product ecosystem analysis
Comprehensive evaluation of product families within complex ecosystems Brief description Business design analysis that evaluates new product features within existing ecosystem constraints, ensuring strategic alignment and market readiness. What it is Strategic product ecosystem analysis involves systematically evaluating how new product capabilities integrate with existing offerings while considering technical limitations, user needs, and market positioning.…
Service concept validation through iterative testing
Refining digital services through structured user feedback cycles Brief description Digital service development requires systematic validation to ensure concepts meet user needs whilst supporting business objectives. This process involves creating structured testing environments where concepts can evolve based on real user interactions. What it is Service concept validation establishes frameworks for testing and refining digital…
Digital transformation roadmap development
Creating strategic vision for next-generation product portfolios Companies transitioning between traditional and innovative product categories require comprehensive strategic planning that bridges current capabilities with future market opportunities. This involves balancing immediate business needs with long-term technological advancement. What it is Digital transformation roadmap development creates structured pathways for organisations to evolve their service offerings whilst…
Quality assurance integration
Collaborating across teams to deliver reliable, user-ready products Quality assurance integration addresses the critical need for reliable product delivery by embedding systematic testing throughout development cycles. This approach ensures teams align around quality standards whilst identifying potential issues before they impact users. What it is An integrated quality assurance practice that validates user flows, documents…
Connected experience strategy for reduced-risk products
Aligning digital transformation with emerging consumer trends Brief description A major tobacco company needed to transition from traditional products to reduced-risk alternatives whilst building comprehensive digital services. The challenge involved creating a cohesive vision that would support both product innovation and digital transformation goals. What it is Connected experience strategy involves developing integrated digital services…
Blockchain-based credential verification for healthcare staffing
Reducing NHS staff onboarding from 12 days to hours through distributed ledger technology Brief description The NHS employs 1.4 million people across the UK, with over half requiring extensive credential verification. Traditional document verification processes created significant delays and revenue losses for hospitals, agencies, and staff during critical staffing shortages. What it is A distributed…
Data-informed product shaping
Translating insights into actionable requirements for better product outcomes Aligns product initiatives with real customer needs by converting concepts into defined use cases, embedding stakeholder engagement, and enabling data-driven decision-making across the product lifecycle. What it is A business design function that bridges strategic product vision and execution through stakeholder alignment, use case definition, and…
Leading purpose-led transformation: Michael Eriksson on Built in Barcelona
In a recent episode of the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, shares his perspective on how companies can rethink transformation through a purpose-led lens. Drawing on over two decades of experience in digital innovation, Eriksson offers a grounded yet forward-thinking take on what it means to adapt in…
Curious, clear and a little weird: meet Andreas Ekström
At Liminal Discovery, we are constantly working to connect with people that make things more interesting, more curious, more clear or more weird or both. One such person is Andreas Ekström, member of our advisory board. We decided to ask him a few questions for you all to get to know him a little better.…
Foresight tool developer internship (AI, automation, LLMs)
We’re looking for an intern to join us as soon as possible, ideally until the end of July, to support the development of a proof of concept for one of our AI-driven foresight tools. You’ll work side-by-side with our strategy, design, and development team on a mix of real tasks: configuring databases, integrating AI tools,…
Upstream QA for downstream impact
Positioning quality assurance as a proactive contributor from concept to delivery Moves quality assurance upstream in the delivery process, enabling strategic input on tooling, methods, and product feasibility before testing begins. What it is: An embedded quality assurance function that leads test planning, tool selection, and delivery coordination to safeguard product reliability and user experience.…
Human-centred AI strategy development
Aligning AI initiatives with people and purpose Human-centred AI strategy development creates comprehensive AI roadmaps that prioritise employee engagement, ethical considerations, and sustainable business value. This approach ensures AI implementations serve human needs whilst delivering measurable business outcomes. What it is Human-centred AI strategy development is a collaborative planning process that places people at the…
Distributed collaboration
Bridging global-local collaboration in go-to-market execution This distributed collaboration framework addresses the critical challenge of coordinating multicultural teams during software release cycles. It provides a structured approach to reduce friction between central and local teams whilst ensuring effective go-to-market execution. What it is: A distributed collaboration framework represents a strategic communication and coordination approach specifically…
Quality assurance leadership
Enabling reliable, user-centred product delivery through embedded testing strategy Quality assurance leadership ensures consistent product quality by leading end-to-end testing initiatives, integrating early with cross-functional teams, and embedding strategic improvements across the delivery lifecycle. This approach transforms traditional testing practices into a proactive quality assurance framework. What it is: Quality assurance leadership represents an embedded…
Resilient timelines
Managing timeline volatility in distributed software delivery Global software rollouts face constant timeline shifts and unpredictable delays. This strategic approach helps teams navigate delivery uncertainty whilst maintaining stakeholder confidence and project momentum. What it is: Resilient timeline management is a systematic approach that addresses unstable schedules and shifting release dates in distributed software delivery. Rather…
