Michael Eriksson
Loyalty and Purpose: A blueprint for ethical business success leveraging AI?
AI-driven ethical loyalty: moving beyond transactions Loyalty in businesses today has been mostly reduced to a transactional relationship. Points, discounts, and perks dominate loyalty programs, often neglecting the deeper meaning of loyalty as a moral commitment to shared values and purpose. If we instead philosophically explore the word, loyalty is not merely about repeated engagement,…
PWA iOS 17.4 Update Impact: The Tipping Point for PWAs
For a long time, Progressive Web Apps (PWAs) have been a powerful choice for delivering mobile services, combining the best features of web and mobile app experiences. With the introduction of iOS 17.4, the tech world, especially those leveraging PWAs, has seen significant changes. This update, particularly in the context of the EU’s Digital Markets…
AI at Work: A survey on navigating the Uncharted Waters of AI Integration and Adoption
Are employees navigating the AI landscape without a compass, figuring out how to use AI responsibly and manage potential risks on their own? How can organizations step up to address these challenges and foster an environment conducive to responsible AI adoption? At Liminal Discovery, we wanted to learn more about this, so in collaboration with…
Electrolux – Collaboration for a global design team
Electrolux Case study: Innovation Roadmap – Collaboration and Reporting tool
Connecting the consumer
A Fortune 500-ranked client with a global reach and millions of consumers of their physical product that offers in-app connectivity features, was looking to extend their digital offerings. Supporting the product’s brand vision and value proposition and exploring how the corporate purpose is extended with the offering of digitally connected services was at the top…
