Rethinking value in the age of AI – Michael Eriksson on Built in Barcelona


In this short excerpt from the Built in Barcelona podcast, Liminal Discovery’s founder and CEO Michael Eriksson reflects on the transformative role of AI in business.

He shares why adapting to an AI-driven world is no longer optional—and how purpose, sustainability, and continuous learning must guide the way forward.

“If you’re not actively adapting to the AI-driven landscape, you’re kind of out of business already.

It’s not just about implementing new technologies; it’s about rethinking your entire approach to value creation and customer engagement.

Businesses need to understand that digital transformation isn’t a one-time project—it’s an ongoing journey that requires continuous learning and adaptation.

At Liminal Discovery, we focus on helping organisations navigate this journey by aligning their strategies with sustainable and purpose-driven goals.

The intersection of AI and sustainability offers a unique opportunity to create meaningful impact, but it requires a shift in mindset and a willingness to embrace change.”


This statement underscores the urgency for businesses to embrace AI and digital transformation to remain competitive. For more insights, you can watch the full snippet here: youtube.com


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86% of employers are excited about AI transforming their business, while 63% admit they have no idea how to handle the skills gap this transformation will create.*
86%
  • The world changes; so must my business.
  • How do I make my organisation resilient
    and built for tomorrow?
  • Which actions should I take?