Translating insights into actionable requirements for better product outcomes
Aligns product initiatives with real customer needs by converting concepts into defined use cases, embedding stakeholder engagement, and enabling data-driven decision-making across the product lifecycle.
What it is
A business design function that bridges strategic product vision and execution through stakeholder alignment, use case definition, and integrated data instrumentation and reporting.
How and why
Product initiatives are translated into clear, actionable requirements through structured discovery and continuous coordination with key stakeholders. Data platforms are instrumented and maintained to generate ongoing visibility into product usage and outcomes. While organisational inertia can slow implementation, a steady approach to cultural change supports more responsive product development. Liminal supports this by identifying friction points across product and process layers, and co-designing pathways for improvement.
Outcomes
- Incremental cultural shift toward faster, insight-led iteration
- Increased use of quantitative and qualitative data in product decisions
- Reduced uncertainty around customer needs and behaviours
- Improved clarity and coordination from concept to live product
