In this excerpt from the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, reframes digital transformation as a shift towards abundance. Rather than focusing solely on efficiency or cost-cutting, he highlights how purpose-led innovation can unlock entirely new forms of value.
“If you’re not actively adapting to the AI-driven landscape, you’re kind of out of business already. It’s not just about implementing new technologies; it’s about rethinking your entire approach to value creation and customer engagement.
Businesses need to understand that digital transformation isn’t a one-time project—it’s an ongoing journey that requires continuous learning and adaptation.
At Liminal Discovery, we focus on helping organisations navigate this journey by aligning their strategies with sustainable and purpose-driven goals.
The intersection of AI and sustainability offers a unique opportunity to create meaningful impact, but it requires a shift in mindset and a willingness to embrace change.”
It’s a clear call for businesses to rethink their path forward, embracing AI not as a trend, but as a necessity.
Watch the full snippet here for more context: youtube.com
Read the article with the full interview here and explore the first snippet here.
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