In a recent episode of the Built in Barcelona podcast, Michael Eriksson, founder and CEO of Liminal Discovery, shares his perspective on how companies can rethink transformation through a purpose-led lens. Drawing on over two decades of experience in digital innovation, Eriksson offers a grounded yet forward-thinking take on what it means to adapt in times of technological and societal change.
At the heart of the conversation is the idea that transformation isn’t simply about upgrading systems or deploying AI tools. It’s about aligning an organisation’s actions with a clear and meaningful purpose. Without that purpose, Eriksson argues, digital transformation efforts often fall flat—technically sound, but culturally and strategically hollow.
He calls for a broader understanding of sustainability. Instead of reducing it to carbon footprints or isolated green initiatives, Eriksson advocates for a view that includes social cohesion, economic fairness, and long-term resilience. In this view, sustainability becomes an engine of innovation, not a constraint.
Another key point he raises is that cultural change is the real driver of progress. While digital tools – especially AI – are powerful enablers, they’re not solutions in themselves. What matters is how organisations integrate them into daily practice, strategy, and decision-making in a way that supports long-term, human-centred outcomes.
Eriksson also reflects on why Barcelona has become the right place for Liminal Discovery to grow. Beyond its creative energy and talent pool, he sees the city as a testing ground for new forms of working and living—an ideal backdrop for a company focused on designing meaningful futures.
Key takeaways
- Purpose-driven transformation: Eriksson emphasises that successful digital transformation requires a clear organisational purpose. Without it, even well-executed projects may fail to achieve meaningful change.
- Sustainability beyond carbon footprints: He advocates for a broader understanding of sustainability, encompassing social and economic dimensions, not just environmental concerns.
- Cultural change is essential: Technological upgrades alone are insufficient. Organisations must foster cultural shifts to truly transform.
- AI as a tool, not a solution: While AI offers significant potential, Eriksson cautions against viewing it as a panacea. Its effectiveness depends on how it’s integrated into the organisation’s purpose and culture.
- Barcelona as a hub for innovation: Eriksson shares his reasons for choosing Barcelona as the base for Liminal Discovery, highlighting the city’s dynamic environment and talent pool.
You can watch the full conversation on Built in Barcelona here.
