Positioning quality assurance as a proactive contributor from concept to delivery

Moves quality assurance upstream in the delivery process, enabling strategic input on tooling, methods, and product feasibility before testing begins.

What it is:

An embedded quality assurance function that leads test planning, tool selection, and delivery coordination to safeguard product reliability and user experience.

How and why:

By embedding the test function into early-stage planning and discovery, quality becomes a shared responsibility. Facilitation support, research into new approaches, and coaching on tools enable better-prepared teams and more testable builds. This pre-emptive involvement reduces late-stage friction and increases the impact of quality efforts.

Outcomes:

  • Fewer downstream issues caused by incomplete or unstable builds
  • More informed decision-making through early technical and quality input
  • Greater cross-functional alignment on quality expectations and processes
  • Increased efficiency and confidence across the product delivery cycle.


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