Positioning quality assurance as a proactive contributor from concept to delivery
Moves quality assurance upstream in the delivery process, enabling strategic input on tooling, methods, and product feasibility before testing begins.
What it is:
An embedded quality assurance function that leads test planning, tool selection, and delivery coordination to safeguard product reliability and user experience.
How and why:
By embedding the test function into early-stage planning and discovery, quality becomes a shared responsibility. Facilitation support, research into new approaches, and coaching on tools enable better-prepared teams and more testable builds. This pre-emptive involvement reduces late-stage friction and increases the impact of quality efforts.
Outcomes:
- Fewer downstream issues caused by incomplete or unstable builds
- More informed decision-making through early technical and quality input
- Greater cross-functional alignment on quality expectations and processes
- Increased efficiency and confidence across the product delivery cycle.
