Bridging global-local collaboration in go-to-market execution
A collaboration framework that reduces friction between central and local teams during software release cycles.
What it is:
A communication and coordination approach tailored to multicultural, multilingual, and cross-functional go-to-market environments.
How and why:
The framework leverages clear documentation, shared planning tools, and inclusive communication practices to ensure that local market insights are reflected in central decisions, and that central strategies are well understood locally.
Outcomes:
- More efficient cross-functional collaboration
- Fewer misunderstandings during planning and execution
- Increased engagement and ownership across all markets
