The shift to sustainable business models, and the systemic change it brings, give us similar challenges as the transformation to digital business models.
We can expect many cases of nervousness from various stakeholders such as in the case for Danone. Danone’s test case for sustainable business – The World Other Side (telegraf.id)There is however no opt-out for a business wanting to secure its future business success, just as there really wasn’t an opt-out for digitalisation.
Three of the most important learnings organisations can bring from their digital transformation experiences are:
1. Acknowledge it’s a paradigm shift; everything will change, be prepared to revisit the very foundation of the business.
2. Don’t wait and see, start early and learn from every step on the way. It’s not just individuals learning, it’s organisations that need to learn and adjust to a new way of operating.
3. Think big and bold, act incrementally, and be prepared to change directions fast when you learn new things.
Finally – don’t think you can do it alone, focus on your business strengths; make impact through networks and partnerships.